What is App Store Optimization (ASO)? App Store Optimization (ASO) is the process of improving the visibility of a mobile app in app stores such as the Apple App Store or Google Play. Effective ASO drives organic downloads, reduces user acquisition ...
The Ultimate Guide to User Acquisition Metrics
Business success depends heavily on user acquisition regardless of running a startup or large enterprise. Businesses can optimize their strategies and promote growth by correctly monitoring user acquisition metrics. But what are acquisition metrics? ...
Cost-effective mobile app marketing strategies for startups
Leverage App Store Optimization (ASO) for organic downloads. Use social media marketing to engage your audience. Implement referral programs to encourage word-of-mouth. Run targeted influencer collaborations for exposure. ...