App marketing is no longer just about getting your app discovered; it's also about convincing users to hit the download button once they land on your product page. This is where the App Store promotional text comes into play. Promotional text is a ...
Social gamification in marketing refers to the use of game-like elements such as points, badges, leaderboards, and rewards within social platforms or brand experiences to increase user engagement and drive customer actions. Marketers use gamification ...
Understanding ASO Keyword Research When developing an app, one of the most critical aspects to consider is how users will discover it. App Store Optimization (ASO) keyword research is pivotal in this process. It involves identifying and analyzing th ...
Getting your app noticed on Google Play is harder than ever in 2025. With millions of apps vying for user attention, understanding how the Google Play algorithm ranks apps is critical for any developer or mobile marketer aiming for success. Apps that ...
The influencer economy is booming, transforming digital consumption and marketing forever. From major celebrities to niche content creators, anyone building an audience is part of this trillion-dollar industry. With so much money and attention on the ...
Over 1.8 million apps are available on the App Store, yet studies show that only 1 in 10 apps survives the first six months, with 90% struggling to gain visibility. This intense competition necessitates specialised iOS app marketing strategies. The A ...
App store localization is the process of adapting your mobile app to meet the language, cultural, and functional expectations of users in different countries. It goes beyond simple translation; it tailors the app experience to feel native in each mar ...
If your app crashes, lags, or consumes too much data, it’s deleted within seconds. Most probably you don’t get a second chance. Optimize app low-end devices isn’t a feature, it's a necessity. If you're looking to grow in price-sensitive markets or ...
You have given developing a great mobile app your heart and soul. You launched it with great force, polished the features, and aced the design. Then you start to see a depressing pattern: users download your app then quickly uninstall it. This app ch ...
Developing an eye-catching app for your users is appreciated. Still, several apps are already running in the app stores, and with these millions of apps, you can increase your online visibility. Suppose you are confused and looking for a solution. ...
