App marketing demands knowing exactly which channels drive the highest-value users. This guide covers attribution tools for app marketers, defines mobile measurement, details key features, compares top platforms, and outlines strategies to maximise y ...
YouTube Shorts for App Marketing: Complete Guide
In the hyper-competitive mobile app market, relying solely on ASO or paid ads limits your growth potential. App marketers need untapped organic reach, and the YouTube Shorts shelf offers the most significant opportunity. This YouTube Shorts for app m ...
Web3 & Mobile Apps: New Marketing Opportunities
Most crypto apps fail because they try to market decentralized technology using centralized, outdated playboards. They treat users like speculators rather than customers, leading to high churn and low trust. Success in this space requires balancing d ...
Best Social Media Strategies for App Promotion
In today’s competitive market, an app can’t grow without a strong multi-platform presence. Social media isn’t just for branding anymore,it’s one of the most powerful ways to drive high-quality, engaged users straight to your app store page. Using the ...
How to Run Cohort Analysis for App Growth
In today’s competitive app ecosystem, growth requires more than tracking downloads or daily active users. To understand why users stay, churn, or return, Cohort Analysis for App Growth has become essential. This approach groups users by shared behavi ...
How to Run Profitable Apple Ads Category Campaigns
If you run paid user acquisition (UA) on the App Store, Apple Ads category campaigns are an evergreen strategy for scaling growth beyond exact-match keywords. They target users actively browsing app categories or searching for non-branded, generic te ...
AI Tools for Game Development: Transforming the Future of Gaming
Artificial Intelligence (AI) is fundamentally revolutionizing modern gaming, moving beyond simple programmed behaviors to truly intelligent systems. The integration of AI in game development is accelerating production speed and dramatically improving ...
Headless SEO: How to Optimize Headless Websites for Better Rankings
Headless SEO refers to the strategy of optimizing websites built with a decoupled architecture. Modern CMSs like Sanity, Strapi, and Contentful offer immense speed and flexibility, but they present unique challenges for traditional search engine opti ...
Mobile Content Marketing Guide for Beginners
The digital world is now fundamentally mobile-first. Statistics overwhelmingly show that mobile traffic dominates global internet usage, and users spend 90% of their time on smartphones within apps. This profound shift in consumer behavior means that ...
Mobile App Localization: 5 Tips for Global Reach
For mobile developers aiming for global reach, relying on a single language is a guaranteed path to limited growth. Mobile app localization is the strategic key to unlocking international markets. It means tailoring your entire application experience ...