Marketing ROI Calculator
Model how improving conversion rate impacts revenue, ROI and payback.
WP-ready · No external libs
Your inputs
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Revenue before improvements.
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Media, agencies, production.
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%
Key metrics
Total costs
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Baseline ROI
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Baseline payback
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Revenue uplift @ +20% CVR
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Scenario modeling (improved conversion rate)
| Scenario | Conversion rate | Projected revenue | ROI | CAC payback (months) |
|---|
Revenue scales in proportion to CVR changes. ROI = (Revenue − Total costs) ÷ Total costs.
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